Glossary

Glossary of terms commonly used in the marketing, technology and creative services industries

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• T.A.B.
• T.A.B.
• T.B.A.
• T.B.D.
• T.S.A.
• TA
• Tabloid
• Tachistoscope
• Tag
• Tag Line
• Tail
• Take-One
• Take-Up Reel
• Talent
• Talent Cost
• Talk Format
• Talk Show
• Talkback
• Tare
• Target Audience
• Target Market
• Target Price
• Task-Method
• Tear Sheet
• Tearstrip
• Teaser
• Technology
• Telecast
• Teleconferencing
• Telephone Coincidental
• Telephone Interview
• Telephoto Lens
• Teleprompter
• Teletext
• Teletype
• Television Bureau of Advertising
• Television Code
• Test Pattern
• Test-Market Translation
• Theft of Service
• Thematic Apperception Test (TAT)
• Third Cover
• Three-Color
• Three-Sheet Poster
• Through-the-Book
• Thurstone Scale
• Tie-In
• Tie-In Advertisement
• Tier
• Tiering

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