Glossary of Marketing, Technology and Creative Services Terms

Glossary

Glossary of terms commonly used in the marketing, technology and creative services industries

Prime Time Access Rule (PTAR)

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The Federal Communications Commission has mandated television stations to put on a required amount of their own programming during prime time. Under PTAR III, regular network programming starts at 8PM NYT Monday through Saturday and 7PM on Sunday.

Last Updated: Aug. 10, 2006

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