Glossary

Glossary of terms commonly used in the marketing, technology and creative services industries

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• O and O Stations
• O. and O.
• O.T.O.
• Off Card
• Offset
• Offset
• On Air Test
• On-line Processing
• One Time Only (OTO)
• One-Sheet
• One-Time Rate
• Open End
• Open Rate
• Opening Billboard
• Option Time
• Orbit
• Order letter
• Out Date
• Out-of-Home
• Out-of-Home Audience
• Outdoor Advertising
• Outdoor Advertising Plant
• Outside Transit Advertising
• Over-Commercialization
• Overlap
• Overnights

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